Hi Gus,
Lantent Sematic Indexing (LSI) is an SEO topic that appears to have
confused more people than it has helped.
I know first hand that if you delve deep in to LSI theory it gets
complex and confusing very quickly (Google 'stemming' or '
co-occurrence' and you'll see what I mean!). However, in
comparison, the actual LSI keyword techniques you need to adopt on
your sites are essentially pretty straight forward.
There have been a few LSI keyword tools released in the marketplace
but none have met the grade in my opinion. To carry out something
as sophisticated and 'organic' as LSI keyword research you really
have to do it properly and thoroughly - which usually means
manually.
We added the 'LSI' button to DFP very early on in our understanding
of LSI techniques. And while tilde (~) searches at Google are a
start in the right direction, they are really just scratching the
surface of what makes up an effective LSI keyword strategy.
So, how do we achieve a 100% foolproof LSI keyword research
strategy?
First you need to determine the two most critical elements of this
kind of keyword research:
1) Your vertical keyword source.
2) Your lateral (thematic) keyword generation source.
Find the Holy Grail for these and you'll be in the position to
perform true LSI keyword research that will really produce results.
The problem is there are a hell of a lot of keyword tools and
services out there. Some are good, most are down right awful.
I've been through so many keyword tools its crazy. I find I never
stick with any of them. Maybe it's a case of 'the grass is always
greener' but I think it's simply that each tool is ultimately an
incomplete solution.
The really crazy thing is that the answer has been right under our
noses the whole time. And best of all its 100% Free! :)
The Holy Grail: ... Google! (doh!)
To be more exact, Google's free AdWords keyword tool found here:
https://adwords.google.com/select/KeywordToolExternal
Now this may very well not be news to many of you - but the key
here is in *HOW* you use Google's tool.
**Important**
An important thing to note when using the Google keyword tool, that
is different to other common IM keyword tools, is the 'match type'
option dropdown box. Because this tool is aimed at AdWords
advertisers and not SEO the displayed traffic volumes change
depending on the match type you have selected. Try selecting
'Exact' vs. 'Broad' and you'll see that broad usually displays
larger traffic volumes. We've found that the only way to get
realistic volumes for specific keywords is to use 'exact' match
type because at least this way you'll know that the volume of
traffic displayed is to do with that exact keyword only and not
other permutations as well (as with broad match type).
It should be fairly obvious why Google's own keyword tool is the
definitive choice - put simply, they are the biggest search engine
online. In other words they have the only seats in the house to the
most fresh, exhaustive and accurate search data in the whole wide
world!
Now before you jump on in, there is a *right* way and a wrong to
use the free Google keyword tool for your LSI keyword research.
And the right way may not be what you think. The exact technique is
very specific and way too long for this email so I'd like to point
you to the same FREE LSI report I read where all is explained. You
can get it for free here:
http://www.dupefreepro.com/go.php?c=freelsireport
This is by far the best LSI keyword report I've read and its 100%
free. :) The report completely opened my eyes to what's possible
with Google's keyword tool if you apply a little 'outside the box'
thinking.
Gain an immediate edge over your competition by reading and
implementing these free LSI keyword strategies...
http://www.dupefreepro.com/go.php?c=freelsireport
While you're there check out their keyword research tool. Since
trying it out we have actually abandoned all our other keyword tool
subscriptions (including WordTracker and KeywordDiscovery). We now
have everything we need under one roof which makes life so much
easier (and cheaper!). This service has quickly become the
epicentre of all our keyword research operations and best of all
it's priced for everyone - just $17.50 per month! Find out more
about what they have to offer here:
http://www.dupefreepro.com/go.php?c=thekeywordsolution
Do make sure you at least read the free LSI Keyword report and
discover how to make killer LSI keyword lists for free...
http://www.dupefreepro.com/go.php?c=freelsireport
Talk again soon,
Michael Grzywacz
DupeFree Pro
P.S. Discover how to make a killer list of LSI thematically related
keywords for free:
http://www.dupefreepro.com/go.php?c=freelsireport
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