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September 24th, Issue #289 Forums    • Google    • Yahoo    • MSN Live    • Ask.com    • DMOZ    • JoeAnt Directory    • GoGuides Directory    • Content & Copywriting    • Keyword Targeting    • Link Popularity    • SEO Do's & Don'ts    • SEO Tips    • Paid Inclusion    • PPC Engines    • SEO Companies    • Articles    • Search Engine News    • Web Design    • Web Programming    • Link Exchanges    • Search Engine Submission    • General Discussion Quick Links    • DropJack    • EzineHub    • GoArticles    • Blog-Search    • SiteProNews    • NewWebDirectory    • SmartWebGadgets    • FreeWebMonitoring    • FreeWebSubmission Web Search    • Add Your URL    • Member Login    • Get Top 10 Exposure    • Multi-Featured Toolbar Blog Search    • Add a Blog    • Search 32,700+ Blogs    • Grab a Blog RSS Feed    • Grab a Blog Content Feed Webmaster Tools    • Web Page Analyzer    • Meta Tag Generator    • Keyword Popularity Tool    • Link Popularity Checker    • Search Engine Submitter    • Internet Tools Directory    • Site Resource Directory Quality Services Hostway Hosting WebSite Builder Website Templates TrafficSwarm SEO-News Partners FreeWebMonitoring - Monitor your web site's availability 24 hours a day, 7 days a week with email alerts and weekly web site statistics. DropJack.com - A new social content website similar to Digg. Submit original content or articles and news items that you believe are newsworthy. Top 10 Exposure - Forget PPC. Get Google-Type ads for $3 - $4 per month and top 10 exposure across 100's of search engines & web directories. Hostway's Instant Business Broadcast: - Maximize your marketing power with an instant Web presence in multiple high-traffic Internet directories! Hostway's Tango Reseller Platform has the industry's broadest set of white-label hosting services. Just sign up, set your revenue margin and sell! Web-Source - Your Guide to Professional Web Site Design & Development. TechNewsletters.com - A directory of IT newsletters with ratings & descriptions.

Keyword Fundamentals Will Determine Your Website Success By Greg Newell (c) 2009 Successful sports teams have engrained in their heads the fundamentals of their sports. Business leaders and coaches alike who dwell on the fundamentals usually have the most successful outcomes. Failure is almost always rooted in a deviation from the fundamentals. So if your website is not delivering clients, perhaps you're missing the fundamentals. Part of the answer is no one actually taught you the fundamentals of website success. Most businesses understand the need for a website, few understand the fundamentals. Getting your website to deliver clients is an exercise in fundamentals. First and foremost is a back to basics, grass roots understandng of your market, website style. Keyword research is the first thing every website owner should have done but most didn't. With respect to your online business, keyword research equals market research. The coolest thing about being online is that you can absolutely KNOW your market, understand their interests and create an online business and marketing plan relative to your market and their needs. There are probably hundreds of keyword research tools online that can help you do research. Our advice is to seek out an expert. Getting the data is one thing. Knowing what to do with it is quite a different thing. Relative to keyword research, here's what we can find via search engine tools: keywords and keyword phrases, search volumes, total web pages using those keywords, web pages optimized for those keywords, keywords in hypertext (called anchor text) linking to other sites and pages. We can even look at any specific website and determine what keywords they are at least trying to rank for. And of course, type the keyword phrase into a search box will list the top ten sites ranking for that term. The result of such a search is referred to as the SERPS or the Search Engine Results Pages. The best keywords to use are ones that will generate reasonable traffic AND have very little competition. One of the parameters we seek in our keyword research is to determine the competitiveness of the keyword phrases. Google will tell us how many web pages are indexed for the search term. Just run a search and notice in the upper right of the results that Google will tell you how many pages are indexed with your search keywords. Without getting too technical here, Google and the other major search engines will also tell you how many web pages use those keywords in the page title, an indication that those pages specifically cover the topic of your search. Having keywords in the page title is one of the key ways to optimize a webpage for the keyword. Knowing how many pages are doing this gives you a better idea of how many pages are intentionally using the keywords you're researching. KEYWORD STRATEGY The first thing that has to go is the ego of the site and/or business owner. Unless you show up in the first page of the search engine results, you're NOBODY! Worse, you can't push your way through the crowd to get to the top of the SERPS. You can get there by Google sponsored ads - Adwords guarantee your visibility on the SERPS. But still the point is, you'll pay. Let's consider three strategies for beating your competition relative to the search engine results. DIRECT STRATEGY Choose the same keywords that your competition is ranking for and go head to head. If they are doing pay-per-click, you do it too. In this scenario, you'll end up spending a lot of money to achieve and maintain top SERPS positions. If your competition is ranking on good, high traffic terms, plan on spending time, money and resources to get to the same position it may have taken them years to achieve. A direct strategy can get bloody. Ultimately, it is the most obvious choice, the least creative and the stupidest! INDIRECT STRATEGY Choose keywords that your competitors didn't even think of! An indirect strategy is often associated with cross marketing and selling through an indirect channel. If you sell a service or product that your competitors don't have, you channel your efforts through that market knowing there's some pull-through relative to your other products and services. Very often you could be sucking business right out from under your competition' s nose and they don't even see it! DIVISIONAL STRATEGY Find out what keywords your competition is NOT ranking for in the same keyword set and go after them. The divisional strategy is the primary marketing method of niche marketers. Most business owners will equate the word "niche" with the word "small". On the web, niche site owners are millionaires! Get rid of your pre-conceptions. The web is huge. We use a two step process for choosing keywords. First, you have to take your direct competition into account. The second part is to look specifically at the search engine optimization parameters to determine which keywords make sense for you to specifically go after. The leverage a website carries is in part determined by its page rank. Page rank is in large part determined by how many other sites on the web link to yours. Your exposure in the SERPS is in turn affected by your page rank. The reason you need to know this is if the top ten websites all out rank you in terms of page rank, you're better off choosing another keyword. Fundamental lesson: Small Fish eat smaller fish to grow bigger. About The Author Keyword research is one of the fundamental strategies taught to clients of www.buildawebshop.com . BuildaWebShop.com offers the lowest cost, easiest ecommerce package available. Printer Friendly Version of this Article Have an Opinion on Today's Article? Post Your Comments at SEO-News Forums   Need Content for Your Website - GoArticles.com has 1,498,000+ Articles

Top Webmaster Headlines		Breaking Blog News
• Is anyone still using Twitter?   • Google Chrome Now Runs Inside Internet Explorer   • Bartz Defends The Microsoft Deal   • Digsby claims it has Twitter client for 'the mainstream'   • HP Launches SkyRoom: Skype Meets WebEx   • Facebook to Share Ad Data with Nielsen		• MySpace To Sync With Twitter   • Bing Up Again; Can Yahoo Follow in its Footsteps?   • How Many Visitors Should Your Site Get?   • Yahoo Goes Live With New Search Format   • 95% Clicks Fraudulent? Sweep it Under the Rug!   • News Flash: Google Doesn't Use Meta Keywords Tag
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Clouds Hang Over Yahoo and Carol Bartz  By John Sylvester - In June this year, Yahoo's CEO Carol Bartz said the company sold its search business to Microsoft because, according to a New York Times report, "Yahoo could no longer continue to match the level of investment Google and Microsoft were making in search..." Get Your Company Link Building With These 5 Simple Tips  By Oliver Feakins - As the online market place continues to warm up to the idea of SEO, link building has become center stage as it tends to be the most time consuming and crucial part of any internet marketing strategy. Is Social Media Worth Your Time?  By Meredith Liepelt - Every one - from politicians, businesses, musicians, celebrities and many other groups of people - uses social media such as Facebook, Twitter, LinkedIn or other social networking outlets to spread their message, build their businesses and connect with others.		Top SEO Tools - A suite of the best online submission and SEO Tools available. Sign up for a 7 day free test drive. Add Me! - a pioneer in search engine submission, and the most popular. They provide fr-ee submission and paid submission. WebPosition WebPosition helps you maximize your site's search engine visibility by providing a complete SEO solution including rank reporting, keyword research, page optimization and submission. Download a demo today! Build a Business Website in Under 5 Minutes. Over 172,000 people just like you have used Exact Websites to build professional websites, complete with web pages, photo albums, email, links and 27 other features without ever having built a website before.
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September 17th, Issue #288 Forums    • Google    • Yahoo    • MSN Live    • Ask.com    • DMOZ    • JoeAnt Directory    • GoGuides Directory    • Content & Copywriting    • Keyword Targeting    • Link Popularity    • SEO Do's & Don'ts    • SEO Tips    • Paid Inclusion    • PPC Engines    • SEO Companies    • Articles    • Search Engine News    • Web Design    • Web Programming    • Link Exchanges    • Search Engine Submission    • General Discussion Quick Links    • DropJack    • EzineHub    • GoArticles    • Blog-Search    • SiteProNews    • NewWebDirectory    • SmartWebGadgets    • FreeWebMonitoring    • FreeWebSubmission Web Search    • Add Your URL    • Member Login    • Get Top 10 Exposure    • Multi-Featured Toolbar Blog Search    • Add a Blog    • Search 32,700+ Blogs    • Grab a Blog RSS Feed    • Grab a Blog Content Feed Webmaster Tools    • Web Page Analyzer    • Meta Tag Generator    • Keyword Popularity Tool    • Link Popularity Checker    • Search Engine Submitter    • Internet Tools Directory    • Site Resource Directory Quality Services Hostway Hosting WebSite Builder Website Templates TrafficSwarm SEO-News Partners FreeWebMonitoring - Monitor your web site's availability 24 hours a day, 7 days a week with email alerts and weekly web site statistics. DropJack.com - A new social content website similar to Digg. Submit original content or articles and news items that you believe are newsworthy. Top 10 Exposure - Forget PPC. Get Google-Type ads for $3 - $4 per month and top 10 exposure across 100's of search engines & web directories. Hostway's Instant Business Broadcast: - Maximize your marketing power with an instant Web presence in multiple high-traffic Internet directories! Hostway's Tango Reseller Platform has the industry's broadest set of white-label hosting services. Just sign up, set your revenue margin and sell! Web-Source - Your Guide to Professional Web Site Design & Development. TechNewsletters.com - A directory of IT newsletters with ratings & descriptions.

Clouds Hang Over Yahoo and Carol Bartz By John Sylvester (c) 2009 In June this year, Yahoo's CEO Carol Bartz said the company sold its search business to Microsoft because, according to a New York Times report, "Yahoo could no longer continue to match the level of investment Google and Microsoft were making in searching", and instead has plans to invest in the company's display ad, content and mobile services technologies. However, it is now praying for deliverance from the Justice Department that antitrust regulators approve the deal. There are also reports that the company's executives are offloading their shares at a time when confidence in the company needs to be bolstered. But the big question is, what would happen to Yahoo if the deal were to be scotched? Ms Bartz suggested in a bizarre interview that Yahoo isn't a search engine company and denied it ever was one. She also said that she would have sold the company to Microsoft and, when asked what's next for Yahoo, unbelievable as it may sound, she replied, "search isn't what we're after...I don't wake up in the morning and say 'Gosh, what am I going to search?' That's not what I do. I wake up and say, 'What's happening?' And that's really what Yahoo is. We really want to be the centre of peoples' online lives." While it is understandable that Yahoo could no longer continue to fund search at the levels of Google and Microsoft, the Microsoft-Yahoo deal has stalled. According to Yahoo's financial news site, US antitrust regulators have "requested more documents" in their probe of the Microsoft deal to provide search engine technology to Yahoo, with experts expecting it to get "close scrutiny from regulators", but concluded it should eventually be approved but that it will take months. Although these antitrust problems exist, Microsoft says that it is confident in its ability to persuade the regulators that more competition in the market is a good thing and that this deal will ensure that its race to catch up with Google has the "best interests of the market". Perhaps the deal is not so much in doubt, but what would happen if the antitrust regulators fail to approve the move? It would simply leave Yahoo, and particularly Ms Bartz, between a rock and a hard place with no alternative in place. On the face of it, Justice Department interest in the deal is somewhat strange in that a merger of two companies' technologies to compete with the market leader doesn't really smack of antitrust. But perhaps the regulators just want to further the probe into the effects on advertisers? Anyway, some analysts believe the Justice Department will force both companies to put Yahoo's search technology assets up for auction in order for the deal to go through. Microsoft and Yahoo representatives have also said they were hopeful that the deal to challenge Google would close early next year, but with Google's search market share as much as 65% of the US market and up to 90% internationally, and with Yahoo's about 19% in the US, the deal has a long way to go yet before it makes any real impact. The antitrust probe is not the only problem affecting the company: executives are also offloading shares. With the furore about antitrust and Yahoo's business model, it is claimed that Carol Bartz and other Yahoo's executives have sold out their shares. Ms Bartz sold $830,000 of Yahoo stock in March and a further $1.4m in June, or 46% of her share options, for almost $2 million. All this comes on top of reports that Ms Bartz fired off an angry internal memo after it was disclosed that Yahoo shareholder Carl Icahn sold 12 million shares in the company. In the memo she told employees to "get out of the sugar low – we have work to do. Stop staring at our navels, stop arguing with each other. Stop debate, debate, debate, and let's focus on the competition." And it's not just Carol Bartz and Carl Icahn who are selling Yahoo shares. General Manager Mike Callahan also sold $1.35 million in shares the past year. As Yahoo investor Eric Jackson of Ironfire Capital remarked: "Two million already cashed out for Bartz is too much, too soon." He added, "it doesn't really fit with her 'I didn't need this job as I was retired' image she portrays". Yahoo's response was that Ms Bartz needed the money to pay a hefty tax bill. So, instead of building confidence in the company at this vital time and holding on to stock, Yahoo's shareholders get to pay her taxes. But whatever rationale is attached to all this, it doesn't exactly make Yahoo look like a very attractive investment at the moment. The sale of these shares alone may well have left Yahoo's investors wondering about Carol Bartz's long-term loyalty and whether she still believes in the company. Maybe she cashed in her shares before the share price dips too low? Maybe other major shareholders will follow suit if Yahoo struggles and fails to turn its profitability around? When you take a look at Yahoo's finances, they are not looking that great. The Guardian recently published: " In its latest financial results, the company said that revenue for the past three months was down 13% from the same period last year to $1.5bn, while profit rose slightly to $141m ... Bartz's influence appears to have had little impact on the company's bottom line so far... " But doesn't this sound all too familiar? With the banks now back to the bonus culture, thestreet.com commented on Yahoo's executives, "...Every director and officer there seems to have a congenital affliction that is forcing them to withdraw as much compensation as they can from the shareholders...As a casual observer, I'm simply galled at this pigs-at-the-trough behaviour." All this negative press must have Google ready to roll out the tanks if Yahoo shows any further signs of tripping over its own bootlaces. Unlikely, but should this merger be blocked, what would become of the search engine company that doesn't do search? About The Author John Sylvester is the media director of V9 Design & Build and an expert in search engine optimization and web marketing strategies. Printer Friendly Version of this Article Have an Opinion on Today's Article? Post Your Comments at SiteProNews.com   Need Content for Your Website - GoArticles.com has 1,484,000+ Articles

Top Webmaster Headlines		Breaking Blog News
• Bing rolls out eye-catching search feature   • AIM Debuts Lifestream Twitter Client   • Intel Set for Big Announcements at IDF   • Facebook Now Has Over 300M Users   • White House unveils cloud computing initiative   • Microsoft's "Next-Generation Newspaper" Looks Like TweetDeck		• uTest's "Battle of the Search Engines" Tests Bugs   • Google Real-Time Search Bookmarklet   • Micropayments: Could Google Make It Happen?   • WordStream Launches Free Keyword Research Tool   • Search Is Your Best Source of Traffic? Don't Be So Sure   • Aug. Search Share: Bing Up, Yahoo Down, Google Up & Down
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SEO is No Place for Amateurs  By Andrew Plimmer - Let's face it; not a day goes by where we don't see someone offering their services as a Search Engine Optimization specialist. The strange thing is however, many of the people offering such services on the various forums tend to have no runs on the board themselves. Black Hat, White Hat and Big G  By Peter Adamson - I read a lot of articles and postings regarding Internet marketing, SEO and the like. One frequently recurring theme is the distinction between black hat, grey hat and white hat methods. Google Reinvents the Phone with Google Voice  By Merle - When it comes to "cool tools", Google is the master inventor. Say what you want about Google, but they know what they're doing when it comes to giving the public what they want and need. Take the telephone for instance. An old invention that now has been given a new twist with "Google Voice"		Top SEO Tools - A suite of the best online submission and SEO Tools available. Sign up for a 7 day free test drive. Add Me! - a pioneer in search engine submission, and the most popular. They provide fr-ee submission and paid submission. WebPosition WebPosition helps you maximize your site's search engine visibility by providing a complete SEO solution including rank reporting, keyword research, page optimization and submission. Download a demo today! Build a Business Website in Under 5 Minutes. Over 172,000 people just like you have used Exact Websites to build professional websites, complete with web pages, photo albums, email, links and 27 other features without ever having built a website before.
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