February Data is Live + Olympics Have Huge Online Impact

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News - February Data is Live!

Olympics All The Buzz in February
Winter Games Have Big Online Impact

February data is live and online Olympics coverage is everywhere! Of the top 15,000 fastest moving websites, domains related to NBC universal (the exclusive owner of media rights to 2010 Winter Olympics coverage), Vancouver, and the Olympics in general dominated the charts. Accounting for tens of millions of visitors, it's safe to assume that NBC's bid for exclusive coverage definitely paid off.

Over that past couple of months, Compete's own Elaine Sanfilippo covered the Games' impact on NBCOlympics.com and Vancouver2010.com. Using Daily Reach and Attention metrics, Sanfilippo was able show how NBC's website pulled ahead of Vancouver's official site. Now that February Data is live, analysis of unique visitors to each website answers her original question of who was going to win online gold in Vancouver.

Traffic to   NBCOlympics.com and Vancouver2010.com

Substantial increases in traffic to sites like hellobc.com shows that websites specializing in Olympics coverage weren't the only benefactors. In fact, the hellobc.com commercial that aired multiple times during the Games garnered over 400K views on YouTube.

hellobc.com commercial on YouTube

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Fast Movers: Top Moving Domains

Top 10 Gains In Monthly Unique Visitors
Tax Websites Continue Domination Of Fast Mover Charts

Despite the large impact the Olympics had on online traffic, tax filing websites and services continue to dominate the list of the top 10 fastest growing websites in February.

Fastest   Growing Websites in February 2010

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Compete's Product Management and Customer Support teams recently joined forces to create Compete PRO training and educational resources. Over the next few months, Compete.com users can expect the release of multiple training videos, guides, and live webinars to help them get the most out of Compete PRO.

The first project to go live as a result of this initiative is "Getting Started With Compete PRO," a live weekly webinar series presented by Eric Austrew, Product Manager of Compete.com and Lindsey Mark, Manager of Compete.com Client Relations. Sign up for our next webinar today!.

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